My brief for my A2 Media work was to create a Music video and two select ancillary pieces of my choice, with the options of a band album, band poster, or a band website. I chose to carry out my work based around a band that fall within the metal and rock genres of music as they are styles of music I frequently listen to and enjoy the most. The pieces I decided to focus on for this year of work involves a Music video, the band album, and the band poster, all linking together into one promotional package for my chosen band.
I have labelled all of my Blogger posts in order to make it easier to navigate throughout and find specific parts of my coursework, ranging from research and planning stages, to the development process and the final areas involving my evaluation answers to my work.
For my audience feedback, I have conducted an online survey using Surveymonkey.com, from which I have gathered 20 responses.
I put links to my online work portfolio, as well as my online survey to my Facebook account, which has made my work and survey available to a more public and large open group of people who lie mostly within the age range I was trying to target.
My survey only contains 5 questions, but I feel that the questions I have asked are effective enough at finding out if my work works well together as a band package, and if my audience enjoys it.
The first thing I asked was for relating to age, here are the results:
By asking this question at the start of my survey, I have identified one of the main demographics of my audience within the survey, with 11 results for 16-18 years old, 2 results for 19-21, and 7 results for 24+.
Now I know that 13 results were answered from people within the more ideal age range of 16-23 years old.
My second question asked if the genre of music was clear within my music video, here are the results:
20/20 people said that the Rock / Metal genre of music is defined well within my music, this shows that I have been successful with my audience in creating a music video for the band Breaking Benjamin, as well as an appropriate music video for the genre.
My third question asks if my band album / digipak defines my chosen music genre, here are the results:
17 people said that the music genre is defined well within my band digipak. With 3 people saying they are unsure if my digipak follows the music genre, there may be adjustments in areas that I could make in order to make the genre easier for people to identify.
My fourth question asks if my band poster defines my chosen music genre, here are the results:
16 People said that the poster shows the music genre that I have chosen.
1 Person said that the poster does not show the music genre.
3 People said that they are unsure if the poster shows the music genre.
This shows that my audience mostly agree that my poster is successful with fitting in with the rock and metal genres, however there are still some mixed opinions. This can lead to the option of carrying out more research to see what areas of my poster doesn't work for my poster, and what I should aim to improve.
My fifth and final question asks if my video, album, and poster follow a consistent theme and create an effective package for the band, here are the results:
With all responses agreeing that my pieces have a consistent theme across each area, and that they work well for the band, I now know that I have been effective with creating a full promotional package for the band chosen at the start of my project. All of my work links well by following consistent themes. Possibly done through the colouring of pieces, fonts, locations, as well as the band logo. All of which I have aimed to keep similar throughout.
Additional online feedback:
After posting my final music video onto YouTube, I received my first comment from a random user who mentioned areas of my video that they liked. This includes my camera and filming work, as well as my editing + cutting, including lip syncing used throughout.
Focus group:
I also put together a small focus group to get extra feedback specifically for my video. This allowed to find out a couple specific details about my video that people like or dislike about my video, being told that my editing and synching for the video was done effectively. One recommendation was suggested to include more fade in / fade out transitions through my piece. as I had done with a couple moments in my video.
After receiving feedback on my digipak, I have made adjustments to one of my inside panels.
I have changed the content within the top right panel, originally I included lyrics to the song "Diary Of Jane" which my video is based around. I received feedback saying that the song lyrics may not be an effective idea, as the digipak is meant to represent all the songs for the band, rather than one particular song.
To change this, I have included the names of each band member and their role within the band, as well as a thank you message from the band at the bottom.
I have constructed an entirely band poster, following a different style from the last draft.
I have also produced two versions of the poster, both a landscape and portrait version to see how the poster would look in different formats.
The style that I have chosen to follow was inspired and influenced by two posters I found in a Mojo magazine, which are small landscape posters that both fit onto half a page of A4 each.
These posters show my inspiration behind my poster designs. The posters include the front cover image of the actual digipak, and then uses the same images / styles for the background of the poster.
I have finished editing together my video, and all areas of it are now completed and polished so that there are no rough cuts between my shots. I have also finished changing the colours of all of my new shots to match with the rest of the video. I plan to have the video exported and available online within the next few days so I can start gathering audience feedback and focus groups to use when answering my evaluation questions.
