I have carried out a survey online in order to find out about my target market, and what they would expect to see within my music video.
Here is a link to the survey I created for my audience research.
Music video survey.
The surveys included in my question start by finding out information about the target demographic for my music video, finding out age ranges, preferred music genres, and how often the watch music videos.
I then include questions that can be used to influence certain aspects of my video, asking questions about what themes people would prefer to see in a music video by the band, such as comedic or serious themes, and performance or narrative based videos.
I have collected 12 responses for my survey.
Here are the answers and responses I had gathered from my survey:
How old are you?:
75% of people are aged 16 - 17
25% of people are aged 18-19
What genres of music do you listen to? (Multiple choice)
Rock - 9
Metal - 4
Pop - 5
Blues - 0
Country - 1
Dance - 4
Electronic - 4
Hip Hop / Rap - 5
Jazz - 0
Reggae - 1
How often do you watch music videos?
Never - 1
Rarely - 9
Commonly - 2
What do you prefer seeing in music videos? (Multiple choice)
Comedic themes - 5
Serious themes - 7
Live performances - 6
Story telling / narrative - 5
Other - 0
Should the locations used in the video suit the themes of the song?
Yes - 10
No - 0
Don't mind - 2
Have you listened to Breaking Benjamin before?
Yes - 5
No - 7
Would you expect videos by Breaking Benjamin to contain serious themes?
Yes / Serious themes - 6
No / Comedic themes - 2
Don't mind - 4
Would you like a music video by the band to contain visuals that link with the instrumentals and lyrics?
Yes / Link to the video - 10
No / Unmatched to video - 0
Don't mind - 2
Would you expect to see any visual effects within a video by the band?
Yes - 9
No - 3
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